{"id":5917,"date":"2025-08-22T17:41:58","date_gmt":"2025-08-22T17:41:58","guid":{"rendered":"https:\/\/www.microstore.app\/how-do-you-surround-yourself-with-the-right-people-when-launching-your-brand\/"},"modified":"2025-08-22T17:41:58","modified_gmt":"2025-08-22T17:41:58","slug":"how-do-you-surround-yourself-with-the-right-people-when-launching-your-brand","status":"publish","type":"post","link":"https:\/\/www.microstore.app\/en\/how-do-you-surround-yourself-with-the-right-people-when-launching-your-brand\/","title":{"rendered":"How do you surround yourself with the right people when launching your brand?"},"content":{"rendered":"<p><b>Networking, mentoring, collaboration and tools for growth in fashion<\/b><\/p>\n<p>Launching a clothing brand is an ambitious project that demands rigor, creativity and a strong ability to adapt. In a sector as competitive as fashion, it&#8217;s not enough to have a good idea or a successful collection. The decisive factor is often the quality of the professional environment. Being well surrounded from the outset not only saves time, but also helps you avoid mistakes, structure your strategy and develop sales more rapidly.   <\/p>\n<p>In this article, we present concrete advice on how to build a solid ecosystem around your brand, from selecting your partners to setting up a reliable professional network.<\/p>\n<h2><b>Why surrounding yourself with people is a strategic priority<\/b><\/h2>\n<p>Too many entrepreneurs go it alone, thinking they have to master everything themselves. Yet a brand is never built in isolation. The network, partners and tools you choose often make the difference between sustainable growth and a project that runs out of steam.  <\/p>\n<p>Surrounding yourself with the right people allows you to :<\/p>\n<ul>\n<li>Access to relevant, operational advice<\/li>\n<li>Avoid costly errors (choice of suppliers, inventory, production)<\/li>\n<li>Expand your visibility through influence and distribution channels<\/li>\n<li>Boosting motivation in times of doubt<\/li>\n<li>Save time by relying on experts<\/li>\n<\/ul>\n<h2><b>1. Build a network of entrepreneurs and industry professionals<\/b><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width: 100%;\" title=\"\" src=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/un-r-seau-d-entrepreneurs-travaillent-cr-er-une-communaut-cibl-e-travers-des-v-nements-strat-giques.jpeg\" srcset=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/un-r-seau-d-entrepreneurs-travaillent-cr-er-une-communaut-cibl-e-travers-des-v-nements-strat-giques-300x117.jpeg 300w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/un-r-seau-d-entrepreneurs-travaillent-cr-er-une-communaut-cibl-e-travers-des-v-nements-strat-giques-1024x401.jpeg 1024w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/un-r-seau-d-entrepreneurs-travaillent-cr-er-une-communaut-cibl-e-travers-des-v-nements-strat-giques-768x301.jpeg 768w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/un-r-seau-d-entrepreneurs-travaillent-cr-er-une-communaut-cibl-e-travers-des-v-nements-strat-giques-1536x602.jpeg 1536w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/un-r-seau-d-entrepreneurs-travaillent-cr-er-une-communaut-cibl-e-travers-des-v-nements-strat-giques.jpeg 2048w\" alt=\"A network of\"><\/figure>\n<p>Professional networking is a valuable source of opportunities for any emerging brand. It&#8217;s not just a question of multiplying contacts, but of creating useful, reliable relationships aligned with your objectives. <\/p>\n<h3><b>Join targeted communities<\/b><\/h3>\n<p>Some platforms, such as MicroStore.app, enable you to join a network of selected fashion retailers, designers and suppliers. Participating in thematic groups (online or local), joining an incubator or attending networking events broadens your vision and gives you access to concrete resources. <\/p>\n<h3><b>Attend strategic events<\/b><\/h3>\n<p>Trade shows (Who&#8217;s Next, Premi\u00e8re Vision, CIFF&#8230;) or conferences dedicated to fashion and retail are ideal places to meet other brands, identify partners and better understand the dynamics of the sector.<\/p>\n<h2><b>2. Rely on an experienced mentor or coach<\/b><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width: 100%;\" title=\"\" src=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-femmes-font-un-choix-du-business-model-e-commerce-marque-propre-revente-ou-dropshipping-dans-la-mode.jpeg\" srcset=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-femmes-font-un-choix-du-business-model-e-commerce-marque-propre-revente-ou-dropshipping-dans-la-mode-300x149.jpeg 300w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-femmes-font-un-choix-du-business-model-e-commerce-marque-propre-revente-ou-dropshipping-dans-la-mode-1024x509.jpeg 1024w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-femmes-font-un-choix-du-business-model-e-commerce-marque-propre-revente-ou-dropshipping-dans-la-mode-768x382.jpeg 768w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-femmes-font-un-choix-du-business-model-e-commerce-marque-propre-revente-ou-dropshipping-dans-la-mode-1536x764.jpeg 1536w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-femmes-font-un-choix-du-business-model-e-commerce-marque-propre-revente-ou-dropshipping-dans-la-mode.jpeg 2048w\" alt=\"Two women choose an e-commerce business model: own label, resale or dropshipping in fashion\"><\/figure>\n<p>Being accompanied by a mentor gives you an outside, objective view of your project. A good mentor brings valuable expertise, challenges your vision and can open doors for you thanks to his or her network. <\/p>\n<h3><b>Choosing the right mentor<\/b><\/h3>\n<p>These may include :<\/p>\n<ul>\n<li>An entrepreneur who has already launched a brand in a similar universe<\/li>\n<li>An expert in B2B or e-commerce sales<\/li>\n<li>A textile or logistics professional<\/li>\n<li>A business development consultant<\/li>\n<\/ul>\n<h3><b>Establishing a relationship of trust<\/b><\/h3>\n<p>Effective mentoring is based on exchange, listening and regularity. It&#8217;s not paid coaching, but a relationship based on the transmission of experience. Provide a clear framework and regular contact points.  <\/p>\n<h2><b>3. Select trusted suppliers and partners<\/b><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width: 100%;\" title=\"\" src=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/une-femme-entour-e-de-cartons-utilise-son-ordinateur-pour-s-lectionner-de-bons-fournisseurs-et-partenaires-de-confiance.jpeg\" srcset=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/une-femme-entour-e-de-cartons-utilise-son-ordinateur-pour-s-lectionner-de-bons-fournisseurs-et-partenaires-de-confiance-300x200.jpeg 300w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/une-femme-entour-e-de-cartons-utilise-son-ordinateur-pour-s-lectionner-de-bons-fournisseurs-et-partenaires-de-confiance-1024x683.jpeg 1024w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/une-femme-entour-e-de-cartons-utilise-son-ordinateur-pour-s-lectionner-de-bons-fournisseurs-et-partenaires-de-confiance-768x512.jpeg 768w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/une-femme-entour-e-de-cartons-utilise-son-ordinateur-pour-s-lectionner-de-bons-fournisseurs-et-partenaires-de-confiance-1536x1024.jpeg 1536w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/une-femme-entour-e-de-cartons-utilise-son-ordinateur-pour-s-lectionner-de-bons-fournisseurs-et-partenaires-de-confiance.jpeg 2048w\" alt=\"A woman surrounded by cardboard boxes uses her computer to select good suppliers and trusted partners.  \"><\/figure>\n<p>The choice of suppliers is one of the most sensitive points in the development of a brand. Poor inventory management, uncontrolled quality or late delivery can jeopardize a launch. <\/p>\n<h3><b>Use a specialized platform to find suppliers<\/b><\/h3>\n<p>The <a href=\"https:\/\/www.myfashionwholesaler.com\/\">MyFashionWholesaler.com<\/a> platform enables you to identify reliable fashion wholesalers in Europe, Turkey, Spain, Italy and many other countries. You&#8217;ll find : <\/p>\n<ul>\n<li>Detailed fact sheets on each supplier<\/li>\n<li>Categories by product type (ready-to-wear, accessories, shoes, etc.).<\/li>\n<li>Efficient search tools for comparing offers<\/li>\n<\/ul>\n<p>This solution saves precious time and secures the supplier relationship from the outset.<\/p>\n<h3><b>Centralize orders and exchanges with <a href=\"https:\/\/www.nanoshop.app\/\">Nanoshop<\/a><\/b><\/h3>\n<p>As early as the sourcing phase, use a tool like <a href=\"https:\/\/www.nanoshop.app\/\"> <b>Nanoshop<\/b><\/a>integrated into MicroStore, enables you to : <\/p>\n<ul>\n<li>Manage orders and invoices<\/li>\n<li>Organize your product sheets<\/li>\n<li>Track inventory and deliveries<\/li>\n<li>Simplify communication with suppliers<\/li>\n<\/ul>\n<h2><b>4. Set up strategic collaborations<\/b><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width: 100%;\" title=\"\" src=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-influenceurs-pr-sentent-des-produits-ils-collaborent-sur-de-la-cr-ation-de-contenu-gr-ce-un-smartphone-et-un-tr-pied.jpeg\" srcset=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-influenceurs-pr-sentent-des-produits-ils-collaborent-sur-de-la-cr-ation-de-contenu-gr-ce-un-smartphone-et-un-tr-pied-300x200.jpeg 300w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-influenceurs-pr-sentent-des-produits-ils-collaborent-sur-de-la-cr-ation-de-contenu-gr-ce-un-smartphone-et-un-tr-pied-1024x683.jpeg 1024w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-influenceurs-pr-sentent-des-produits-ils-collaborent-sur-de-la-cr-ation-de-contenu-gr-ce-un-smartphone-et-un-tr-pied-768x512.jpeg 768w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-influenceurs-pr-sentent-des-produits-ils-collaborent-sur-de-la-cr-ation-de-contenu-gr-ce-un-smartphone-et-un-tr-pied-1536x1024.jpeg 1536w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/deux-influenceurs-pr-sentent-des-produits-ils-collaborent-sur-de-la-cr-ation-de-contenu-gr-ce-un-smartphone-et-un-tr-pied.jpeg 2048w\" alt=\"Two influencers present products, they collaborate on content creation using a smartphone and a tripod.  \"><\/figure>\n<p>Working with other brands or designers is an effective way of increasing visibility, pooling costs and creating original products.<\/p>\n<h3><b>Product collaborations<\/b><\/h3>\n<p>A capsule collection co-created with a complementary brand (jewelry, accessories, home d\u00e9cor) attracts new customers, enriches your offer and provides strong storytelling.<\/p>\n<h3><b>Communication partnerships<\/b><\/h3>\n<p>Sharing interviews, co-organizing events, creating content together (lookbooks, videos, Instagram lives) are all ways to cross-fertilize audiences and raise your profile.<\/p>\n<h2><b>5. Surround yourself with competent experts and service providers<\/b><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width: 100%;\" title=\"\" src=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/travail-d-quipe-et-accompagnement-pour-atteindre-ses-objectifs-dans-l-e-commerce-mode.jpeg\" srcset=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/travail-d-quipe-et-accompagnement-pour-atteindre-ses-objectifs-dans-l-e-commerce-mode-300x199.jpeg 300w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/travail-d-quipe-et-accompagnement-pour-atteindre-ses-objectifs-dans-l-e-commerce-mode-1024x678.jpeg 1024w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/travail-d-quipe-et-accompagnement-pour-atteindre-ses-objectifs-dans-l-e-commerce-mode-768x509.jpeg 768w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/travail-d-quipe-et-accompagnement-pour-atteindre-ses-objectifs-dans-l-e-commerce-mode-1536x1017.jpeg 1536w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/travail-d-quipe-et-accompagnement-pour-atteindre-ses-objectifs-dans-l-e-commerce-mode.jpeg 2048w\" alt=\"Working with\"><\/figure>\n<p>You don&#8217;t need to hire a full team from the outset, but you do need to surround yourself with competent people for certain key missions.<\/p>\n<h3><b>Creating a freelance team<\/b><\/h3>\n<p>Here are just a few of the profiles to be integrated on an ad hoc basis:<\/p>\n<ul>\n<li>A graphic designer for your visual identity, packaging or lookbook<\/li>\n<li>A no-code developer to set up a simple, high-performance online store<\/li>\n<li>A specialized fashion photographer for your product visuals<\/li>\n<li>A copywriter or community manager to structure your communications<\/li>\n<\/ul>\n<h3><b>Selecting the right tools<\/b><\/h3>\n<p>Professional tools for greater efficiency:<\/p>\n<ul>\n<li>Trello or Notion for project management<\/li>\n<li>Canva Pro for creating visuals<\/li>\n<li>Nanoshop for inventory and order management<\/li>\n<li>Linktree or equivalent to centralize your sales links<\/li>\n<\/ul>\n<h2><b>6. Structure a real networking approach<\/b><\/h2>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" style=\"max-width: 100%;\" title=\"\" src=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/femme-assise-en-ext-rieur-utilise-son-smartphone-pour-structurer-une-d-marche-de-networking.jpeg\" srcset=\"https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/femme-assise-en-ext-rieur-utilise-son-smartphone-pour-structurer-une-d-marche-de-networking-300x200.jpeg 300w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/femme-assise-en-ext-rieur-utilise-son-smartphone-pour-structurer-une-d-marche-de-networking-1024x683.jpeg 1024w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/femme-assise-en-ext-rieur-utilise-son-smartphone-pour-structurer-une-d-marche-de-networking-768x512.jpeg 768w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/femme-assise-en-ext-rieur-utilise-son-smartphone-pour-structurer-une-d-marche-de-networking-1536x1024.jpeg 1536w, https:\/\/www.microstore.app\/wp-content\/uploads\/2025\/08\/femme-assise-en-ext-rieur-utilise-son-smartphone-pour-structurer-une-d-marche-de-networking.jpeg 2048w\" alt=\"A woman sitting outdoors uses her smartphone to structure a networking initiative.\"><\/figure>\n<p>Networking isn&#8217;t just about meeting people. It&#8217;s about building lasting, useful relationships that can be activated over time. <\/p>\n<h3><b>Give before you receive<\/b><\/h3>\n<p>Share advice, promote your contacts&#8217; projects, create value. That&#8217;s how you&#8217;ll build a solid professional image that&#8217;s appreciated in your sector. <\/p>\n<h3><b>Monitoring and maintaining your network<\/b><\/h3>\n<p>Remember to :<\/p>\n<ul>\n<li>Regularly recontact your key contacts<\/li>\n<li>Share your business news<\/li>\n<li>Congratulate or recommend your contacts on their projects<\/li>\n<\/ul>\n<p>This follow-up helps maintain a bond of trust, often invaluable when you need it.<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>Launching a brand without the right support is like venturing into uncharted territory without a map or compass. Each partner, tool or piece of advice can be a strategic lever to accelerate your development and reinforce the solidity of your project. <\/p>\n<p>Never underestimate the power of a well-constructed professional network.<\/p>\n<p>Get started today:<\/p>\n<ul>\n<li>Join <a href=\"https:\/\/v2.microstore.app\/install\/purchaser\"><b>MicroStore.app<\/b><\/a> for access to a reliable professional ecosystem<\/li>\n<li>Find your suppliers on <a href=\"https:\/\/www.myfashionwholesaler.com\/\">MyFashionWholesaler.com<br \/>\n<\/a><\/li>\n<li>Structure your business with <b><a href=\"https:\/\/www.nanoshop.app\/\">Nanoshop<\/a><br \/>\n<\/b><\/li>\n<\/ul>\n<p>These tools will help you lay a solid foundation and focus on what really matters: growing your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Networking, mentoring, collaboration and tools for growth in fashion Launching a clothing brand is an ambitious project that demands rigor, creativity and a strong ability to adapt. In a sector as competitive as fashion, it&#8217;s not enough to have a good idea or a successful collection. The decisive factor is often the quality of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-5917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The right people to launch your brand: network, mentoring, tools<\/title>\n<meta name=\"description\" content=\"Discover 12 tips for creating a solid network, finding mentors, avoiding pitfalls and boosting sales right from the launch of your fashion brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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